Posted in Business

Strategies Most Marketers Misunderstood In Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

Posted in Business

4 Signs That Your In-House Ticketing System Needs to Be Refurbished

You must have invested years of expense and time in its maintenance if you have built your in-house ticketing system right from scratch. But there may be chances that your system still is not meeting the needs.

Sometimes, to keep the event system up-to-date, you just need to invest more time and money. But most of the time your team is short of resources to pour into system maintenance let alone the technological improvements that are required to make your site advanced and competitive.

Here are some generic signs that tell that your ticketing system needs an overhaul.

  • Times When You Can’t Connect to Other Top-notch Solutions – When it comes to putting up successful events, a ticketing system is just one piece of the puzzle. But you should always keep the big picture in mind and that includes your daily activity to operate impeccably. Under ideal conditions, the ticketing system that you device should be able to link up with your check-in system, your event app, promotional channels and other services like Survey Monkey and Google Analytics. This way you will get to know more about your ticket buyers and page visitors. You have to think of an upgrade if your system is not compatible with other technological solutions that you rely on.
  • You Cannot Access the Data That You Need – Everyone knows that you are selling tickets but do you know anything about the people who are purchasing the tickets. If you cannot understand who your attendees are, how they are discovering your event and when they are purchasing the tickets, then you are losing valuable insights that can improve your ticket sales in a drastic manner. If your ticketing system is not able to collect data of your attendees then it is time to dig deeper. This way you won’t be able to compete or expand your business if you do not have a system that collects data in real-time and is easy-to-use.
  • Your Ticketing System Keeps Breaking – One of the most obvious signs that tells that you need to switch and upgrade to a new system is when you are unable to run it. If your system is not running smoothly especially at the time of high-demand on-sales then it is natural that the potential attendees will be frustrated and they will show it on social media.
  • Your Conversion Rates Are Going Down – There are lots of reasons that the percentage of page visitors who actually complete the registration or the ticket-buying process may decline. But a poor ticketing system really hurts the rate of conversion and it affects the system in the worst way possible. Every additional step that your attendees have to take for booking the ticket, each time the conversion rates get affected by 10% per additional step. In case, your in-house ticketing system calls for people to create an account, doesn’t work smoothly or look good, it is time to switch or upgrade without any question.

The above are some of the tell-tale signs that your in-house ticketing system needs to be overhauled. The experienced and experiential event agency actually follows these steps religiously prior to hosting any event.

Posted in Business

Business Poisons – Know the Things That Are Poisonous to Your Business

FRIENDS: I know you have heard this question “WHAT ARE FRIENDS FOR?” but have you really thought about it? Have you ever pondered on what it really means? What is the impact of a friend in your business? Is their impact positive or negative?. I saw something on Facebook that really caught me. A friend of mine (who is also a blogger) posted something on his wall. He said something about a blogger and his friend he said “a blogger once had a friend. His friend is a musician. His friend is always telling him to promote his music online. Whenever he has an upcoming show, he will quickly contact his blogger friend. But this musician guy has never taken time to promote his friend’s blog. Yet he always contacts his friend for assistance. He never cares if his friend has data to run his blog effectively or not, he doesn’t want to know if his friend is in need of any assistance or not.” So what am I saying in essence? Your friend should share the same motive with you. They should not be the one crashing you instead; they should assist you and take you to your glory days.

YOUR ATTITUDE: Do you have the attitude of a business minded person? If no, then you need to work on yourself. You should always see the bright side of thing. My senior, Okon Joseph said that don’t follow your passion if you are not ready to suffer. Your attitude towards your business determines if you are going to be successful or not. Always be smart, cooperate and always out on the look for opportunities. They say too much of everything is bad. I agree with this saying but only in some cases. Your marketing should not have an end. You should have an aggressive marketing strategy that will leave your clients in awe. You should always think of a new marketing pattern in order to rejuvenate your business. Donald Trump said “success is not a result of luck; it is result of applied intellectual ideas put together all with the motive of success”. You should not feel that success is as a result of luck. Bill Gates said “if you were born poor, it’s not your fault; but if you die poor, then you are to be blamed”. So therefore, any asset you have that doesn’t pay should not be considered as an asset, but a liability.

STRONG BUSINESS PATTERN: This should be a result of constant deliberations on your newly birthed idea. At this stage, you should know what is good and bad for your business as an individual. You should also know the Pros. And Cons. Of content marketing. At this stage you should have a business pattern of Idea>Strategy>Test run>Implementation>Management. So now the question is “Are you ready? Will you go the extra mile? Are you willing to make superficial sacrifices like giving up on your friends (the ones that are crashing you)?”. The decision is up to you to make now.

Posted in Business

Five Smart Office Cleaning Tips and Tricks

The average person spends more than 40 hours every week in the office. Most that time they are working under the constant pressure of meeting deadlines and finishing complicated projects. It is scientifically proved that a cluttered office space has an adverse effect on the workflow. Of course, almost every office uses some commercial cleaning services and counts on professionals to take care the clutter. Still, there are some things that you have to do by yourself. Following are some tips that can significantly support your office cleaning and decluttering duties:

File as you go – One of the most irritating things in the office would be a big pile of papers on the desk. Well, try to organise your office routine in a way that allows you to process all papers as you go. To do that, you can set up some system of file holders that are labelled and create a habit of using them regularly. You may apply the same practice for your computer desktop.

Clean the desk – Do you have the habit of eating your lunch on the desk? If you have, then you should consider cleaning it every time you use it as a kitchen table. Fortunately, cleaning the desk will take you no more than a minute. All you need is some cleaner (window cleaner will work just fine) and some paper towels. Just spray with the cleaner and wait for 30 seconds for it to dissolve the dirt and then wipe with the towels.

Clean the electronics – The most commonly used office electronic device is, of course, the computer and especially the keyboard and the mouse. You are touching these two items during the whole day, and no matter how clean your hands are, the keyboard will always be a breeding ground for all sorts of germ and bacteria. So, the easiest fix would be using antibacterial office cleaning wipes. Remember to clean your keyboard every so often, because it makes a difference.

Find a place for everything – The key to making your workplace more visually appealing is to find a place for everything. For that purpose, assign a place for every object and label it so that you would never forget where you have put something. This is a solid tip for reducing clutter, which in turn would mean less dust to deal with.

Get rid of the desk junk – You might love your collection of colourful cheap pens, the magnet business cards, the calendars or the old bottles. Well, it’s time to get rid of all that junk so that your desk would be clutter-free. This will increase your productivity and make you feel better at work. Remember: your desk is a projection of you. The more cluttered it is, the more people will think of you as disorganised and unreliable.

Once you create the habit of following the above tips, you will see that you will be much more efficient in handling the challenges in the office. Office cleaning and decluttering is a needed step in that direction.

Posted in Business

5 Benefits of Plastic Bottles

Plastic bottles are the preferred material for a wide range of packaging materials, such as detergent, beverages, and many more. A useful type of plastic is polyethylene terephthalate because it is highly flexible for greater ease in production, as well as its toughness and energy-saving qualities. Here are a few of the most appealing benefits of plastic bottles:

Safe and Rugged

Plastic bottles are often favored over the glass containers because they are more resilient to damage. In the event of dropping on the floor, they are less likely to smash or shatter into hundreds of little pieces, which make the packaging a lot safer to handle. The hard-wearing build helps to lower the risk of the bottle bursting or leaking, which is especially useful when items are being shipped or transported in cartons. Also, the most popular plastics used are naturally resistant to chemicals.

Unique shapes

The plastic material is easily molded into a preferred shape or size. This has the benefit of improving its all-round use and appearance. For instance, the bottles can be custom designed with pouring lips, measurement marks or integral handles to match the specific needs. The plastic material is easy to color at the time of the manufacturing process with the option to create the vibrant color, plain black and white or opaque or translucent. The ability to customize the look makes it easier to build a brand that is quick to identify by sight. Also, because the coloring agent is mixed into the plastic at the point of manufacturing, there is no risk of the color washing off or running.

Low cost

Plastic is likely to be the most cost-effective material to use as a storage material compared to other options, such as wood, metal and glass. It is generally manufactured in very high quantities which help to bring the overall cost down.

Energy savings

The lightweight construction of the plastic bottles makes them a lot easier to ship and gives useful savings in costs and energy. Also, the melting point of plastic is relatively low compared to other materials like glass which means the manufacturing process relies on less energy.

Recyclable material

Most plastic bottles like those in polyethylene terephthalate are easily recycled after its original use and life-cycle is complete. Plastic from bottles can be recycled and used for a variety of purposes, including tote bags, pillow stuffing and carpet fibers. Recycled plastic can also feature in nonfood containers and beverage bottles.

Posted in Business

7 Important Functions Of Logistic Companies

Logistics is a systematic process where the goods are transferred from the place of production to the point of consumption. There are some listed functions that are the liability of a Logistic Company. These functions are very important as they make the storing or movement process timely and convenient.

Weighing the 7 Extensive Functions of Top Logistic Companies

Processing Of the Order

The initial and valuable function of these agencies is to generate the order asked by the clients. The orders are made on the basis of specifications asked by the customers like delivery payment, payment methods, product descriptions, time period and much more. The orders are received online and are alterable as per the customer’s desire. This function is utmost important for the organizations as they can easily ascertain the future requirements like the stocks to be consumed and much more.

Managing the Stocks

For any top logistic company, it is necessary to maintain the adequate amount of stock or goods in order to meet the shortage or contingencies. This particular function is a balance between the Customer’s demand and the availability of the stock. The certain costs are needed to be evaluated like carrying costs, inventory costs and much more.

Warehousing Service

A warehouse is a place or a building where the finished goods are stocked or retained until demanded by the customers for use. The various decisions regarding the no. of warehouses, their location, design, ownership, and layout are taken place.

Transport Facilities

The next function of these companies is to select the steady and reliable source of delivering the goods to end users duly. Decisions like mode of transportation and cost to be incurred are taken place. Other factors like nature of the goods are also measured and a suitable mode is then selected on the basis of urgency.

Handling Of Material or Product

The other function of these companies is to assure that the product to be delivered is safeguarded with proper protection in order to avoid the hazard. The decisions like automation of handling, the volume of material to be protected, the requirement of the speed for movement of goods and much more are taken place.

Packaging

Another function of these agencies is to prepare a secured packaging of the material while dispatching it to the retailers or wholesalers. It is important to cover the commodities with a careful packaging so that they are not soiled.

Providing the Every Information throughout the Process

The logistic companies work with a mechanism of exchanging information throughout the process. From order processing to dispatching, they provide the very useful information to the various stakeholders through well devised IT tools and software.

Posted in Business

3 Ways to Maintain Your Integrity in Business and Be True to Your Word

In life as in business, sincerity and honesty can exist, and it all begins with the person staring back at you from the mirror. There are many reasons that people choose to travel in other paths that lack integrity, but there’s no reason for it. Having a great company, making money and treating others well don’t have to be mutually exclusive.

Life hardens us all.

Challenging circumstances can create doubt.

And, especially in business, we all want results. I get it because I’ve had doubts and I’m someone who expects achievements at work and nothing less than the best in performance.

But, sometimes it feels as if anything goes.

The question here is, how do you maintain your integrity in life, and by extension, in business?

Want to know my honest answer?

It’s not easy, but it’s not impossible. I do it every day–no matter what happens–and so can you.

I’m one of those people who thinks he’s heard it all and when people have been “caught” not having a high level of integrity, I’ve heard the excuses. I’ve listened to stories of “a tough life,” and I’ve had someone tell me once that integrity is not a value he has because “every day is a great day to make money.” In his mind, capitalism is a higher value, and capitalists can’t have integrity in business. I’ve also seen a lack of motivation or desire to take the higher ground, always. If you had to review your life, where would you place yourself on the scale?

I may be old school, but I believe that in business and in life, your word is your bond. Period. If you do business with me or if you’re a member of my team, then when I say I’m going to do something, you can take it to the bank and consider it done.

It would be refreshing if everyone tried to operate in a similar fashion, but I also understand that life is made of all kinds of people.

So, my question to you is, how do you want to live your life and operate in business?

Presuming that you want to follow the path of integrity, what are the immediate steps you can take right now to ensure that everyone who comes in contact with you understands that what you say, you will do? As you know, your reputation takes a lifetime to build, and in today’s world, only minutes to ruin. One bad review or scandal, especially in the digital world where news can spread like wildfire, is all you need to see everything you’ve built in your life come tumbling down like a pile of toy blocks.

  • Sincerity always has a place at the table: I’ve often heard, especially in business, and maybe you have too, that honesty places you on the wrong end of a negotiation. Many professionals believe that sincerity is not recommended. I disagree. The people you work with will appreciate knowing your authenticity and honesty. I think you have everything to gain if you’re sincere. I’m not saying that in a tough negotiation you have to put all your cards on the table. That doesn’t make any business sense, but you have to be sincere in what you do reveal.
  • Surround yourself with others who have integrity: Have you ever recommended someone for a job or professional opportunity only to find out that they’ve blown the chance and made you look bad with your colleague or friend in the process? As a business leader, I hold myself to a high-level of integrity, and as I have said, when I say something, my word is golden. But, I also expect the same from those who work with me or with whom we partner. Make it a point to maintain high-quality people around you who also believe that integrity is a prominent value. And, the next time you have to give a recommendation, you don’t ever have to worry about getting an email or phone call that reflects on your judgment.
  • Learn the art of saying “no”: One of the reasons that many people often get themselves into all kinds of trouble is because they don’t want to hurt someone’s feelings or give someone “bad news.” They also think that they could jeopardize a relationship if they say no. This is a mistake. If an idea, partnership or opportunity does not fit with your agenda, then you have no choice but to decline. By taking the band-aid off early and saying no, you will prevent something that will only grow bigger and lead to awkwardness, disappointment or even anger later on because you didn’t deliver on what you said you would. Know when to walk away from something and always make it as early as possible.

No matter your position in a company as a member of the team or a leader, realize that you always want to be as transparent as possible, especially in today’s world where it’s demanded by customers, the public, and employees. Sincerity is a great competitive advantage because when someone knows you’re true to your word, guess who they’ll want to do business with now and in the future.

Posted in Business

Safe Storage of Rubber Products

Environment Impacts Rubber Product Shelf Life

Rubber is durable, adaptable, eco-friendly and is widely used in multiple products throughout industries. From the everyday rubber band that holds letters together, to a specialty gasket used to build bridges, rubber is an essential part of modern life. While it’s true rubber products last for many years, it is also very important for users to remember that proper rubber storage will maximize the life of rubber products.

Please note, shelf life is different from service life. Shelf life is the period of time between the cure time and the first date of product use. Service life begins when the product is put into use for its intended purpose. For the purpose of this article we will only address the shelf life.

Proper rubber storage is key. Material properties and external factors can affect rubber. Consider the following elements when choosing a rubber storage facility.

  • Temperature Storage temperatures between 72° F (22°C) and 32° F (0°C) are ideal. If stored below 32°F some products stiffen and must warming before they are usable. Likewise, don’t store rubber products near sources of heat, such as radiators and base heaters.
  • Humidity Don’t store rubber products under conditions of high or low humidity. Certain compounds of rubber are susceptible to mold degradation.
  • Ozone To protect against the adverse effects of ozone, store rubber products away from electrical equipment that may generate ozone and should not be stored for any lengthy period in geographical areas of known high ozone concentrations.
  • Sunlight Avoid exposure to direct and reflected sunlight. Ultraviolet light can degrade rubber.
  • Liquids The material properties and hence, expected shelf-life of different elastomers of rubber will be adversely affected if exposed to or come into contact with certain oils, solvents and/or corrosive. liquids.
  • Fumes As is the case with oils, solvents and corrosive liquids, certain corrosive fumes will also adversely affect the material properties and expected shelf-life of rubber.
  • Pests It’s true, vermin such as insects, rodents and many others can degrade the material properties of rubber. How? They chew it, eat it, nest in it and worst of all urinate on it. The acid in animal urine can have an extremely adverse effect on rubber.

Recommended Life:The recommended storage life generally associated with products fabricated from various polymers based on information provided in MIL-HDBK-695F titled “Military Standardization Handbook Rubber Products: Recommended Shelf Life.” Use this information for guidance purposes only. It represents average shelf life under normal storage conditions. A typical timeframe for rubber storage is anywhere from 3-20 years depending on the elastomer and its formula. It varies depending on product specifications and compound design.

Posted in Business

Juggling Living in the Now and Our Businesses

Does anyone else find this quite a tightrope walk? It can be quite mind boggling!

The Past, Future but rarely Present

The business world at large demands projections, business plans, analysis of data and constant checking of figures – which area of our business should we concentrate on next, which country should we try to conquer next? A full time job in itself if we don’t have people to help us out!

All of the above serve to keep us in either the past or the future. The present moment is fleeting and reflects what we have been doing in the past anyway – so why spend so much time analysing it? Surely, by looking at the present moment and where we are – not just in business, but in our lives – we have a pretty accurate yardstick of how we have been creating our lives to date.

Business is a Serious Business

Most businesses are run with the aim of making money – yes, I know – I’m stating the obvious! However, isn’t it just this factor that takes the joy out of many businesses? A bit like a person who loves amateur dramatics, but when they decide to transfer over to the professional stage the joy dissipates because now their lifestyle depends on their success. There is a mantle of seriousness which now envelopes them and, except for a fortunate few, it’s not fun anymore, but business.

This very seriousness is what ties people up in knots, makes them tense, stressed and out of touch with their intuition and guidance. There is too much fear of failure and thoughts of not having enough money to support themselves, needing to go back into work that they hate doing just to make ends meet and even the fear of people telling them ‘I told you so!’

There are many layers to starting our own business. It’s about making ourselves vulnerable because we can ultimately be rejected by the world and nobody wants what we have to offer. The ultimate rejection! It takes courage to take that leap of faith.

We have to be Passionate

Loving what we do is really the only way to have any chance of a successful business, and I’m not just talking about money. I’m sure all of us have had dealings with businesses which have been run delightfully – restaurants that serve the most delicious food for example. Then one day we visit our favourite restaurant and the food isn’t quite as good, the service isn’t quite as personal and, on enquiry, we find that the restaurant has changed hands. The passion and energy of the person/people that started it has gone and, unless the restaurant is taken over by people with equal passion, the customers are going to feel the difference. Is there ever the same level of passion shown for a business which is already a running concern versus one that has been built from scratch with blood, sweat and tears? I don’t know, but I doubt it.

It is our energy which runs our business. We can have unlimited funds to throw at it, but unless we have passion for what we do that money is going to go down the drain, as potential customers will sense that we aren’t in business for the love of it, but purely as a way of making as much money as we can, in as short a time as possible. We won’t show up as people that they can trust!

Getting Things into Perspective

I think that it is imperative to focus on the present moment to stay sane in business. We can easily be forever looking at next month, next year or 5 years hence as to what our business should have achieved by then – along with that is all the pressure of trying to make that imaginary path an actual reality. If we have started a business with borrowed money, we also have the stress of having to report in on our successes or failures to meet financial deadlines. Our stress levels rise exponentially if we are in that situation!

The same as an artist will create a work of art or a piece of music, putting their heart and soul into it, and then tentatively release it into the world in the hope that someone out there will grasp its essence and understand what was in their heart at the time of composition. That is what it is like with our businesses – we put our hearts and souls into them and then hope that somebody, anybody, out there ‘gets it’ and will join us on our journey.

Ultimately, there are no guarantees that our businesses will be financially successful, but we can guarantee that they are emotionally successful on a day to day basis through following our intuition and doing what we love in each and every moment. Using this method will probably mean that projections fly out the window, as we can be lead down an entirely different path and our business could serve completely another purpose to the one we had originally envisaged. We could also be lead to change to another business, or travel another path – who knows. Life is full of surprises!

My point is that when we focus on the future and the money we feel we need to make (sometimes just for worldly validation), we often distance ourselves from the heart of our business, and the reason why we started it. Fear is what we feel when we imagine that we won’t make self-imposed deadlines – again, it’s often all about the money! Then our business suddenly becomes this massive thing which takes over all of our life, and we start to see it as the means of our ultimate glory or destruction – we see our whole lives depending on its success. Then the tables are turned – instead of us being the owner of our business, our business becomes the owner of our life!

I know people who don’t run their own businesses who are working jobs that they absolutely hate, but they fear leaving or losing those jobs because they have tied their whole existence to them. They don’t have enough faith in the Universe to provide for their needs, and transfer the power of the Universe to the company they are working for – making it the be all and end all! If they could just step away from their fears of destitution and homelessness, they would see that the company is merely a tool for the Universe to provide for their needs, and that they can change that and create a much more pleasant and worthwhile experience for themselves.

Similarly, if we can view our business as a tool the Universe has given us to either provide for our material needs and/or our emotional needs, that will help us to lighten up and enjoy the experience. However, if we see our business as our only means of survival, then it’s like having a partner that we rely on to supply every aspect of our happiness! It just doesn’t happen!

Conclusion

I believe that each of us has a unique path to follow and that we are only shown one step of that path at a time. The journey unfolds as we take the next step, and our mind-set and emotions are the keys to our final destination. If we move forward with joy and anticipation, then we find that in every moment. If we move forward with fear and trepidation, we similarly find that in every moment. We can choose to be a creator or a victim – the choice is ours. The good news is that we can change direction at any time – by living in the present moment and being grateful for what we have at that specific time. The more grateful we are, the more things we receive to make us even more grateful. I’m not saying anything new – a lot of people are talking about this and have been for many years. The thing is – it works!

There is more talk now than ever about moving to a world without money – much to the dismay of the people who own all the money I’m sure! I feel that this would bring real freedom of expression and enable each of us to live in the way we dream of. For some that is an affluent lifestyle, for others it’s a tiny home deep in a forest, or by the sea.

I have manifested many things in my life without the use of money – some just appeared out of the blue as the result of a wish, and others I acquired through barter – a reading swapped for a crystal for instance. I plug in directly to the Universe and trust it to supply all my needs. I then relax and enjoy my life on a day to day basis – I don’t look too far ahead in a focused manner, though I do like to day dream about the direction I would like to travel in. I do this with a light touch and lack of attachment, so if my life takes a different turn then it’s no big deal. This enables me to relegate my business to a comfortable part of my life – if it becomes a roaring success then that’s great, but if it doesn’t that is also okay, because the Universe will provide for my needs in another, often mysterious and unexpected, way. Ultimately, I am looked after whichever way it turns out and the upside is that I can really enjoy working within my business and fulfilling my mental and emotional needs, without the pressure of being attached to financial goals.

People will either like what I am offering or not – there is no way that I can control that and I’m not going to change what I do or who I am in order to attract a larger audience. I can only be who I am and do what makes me happy – I refuse to live my life compromising or changing myself to suit others. That is not the route to a happy and authentic life! I do know that the people who are meant to join me on my journey will find me, or I will find them. Of that I have no doubt. It’s the Law of Attraction!

Sue is the Founder of Soulfully Connecting. The idea behind Soulfully Connecting is to demonstrate that there are other ways of living which can heal the earth, the animal kingdom and ourselves. She is passionate about people having freedom of choice, which is only possible when they know about all the options.

Posted in Business

5 Essentials Of Hiring Logistics Services

Business in today’s world is so occupied with a large number of activities. From production planning to select brand campaign, leaves no time to focus on other core activities like logistics services. Business can only survive when their products and services are reaching the customer’s at large without any delay or stress.

Outsourcing work to 3PL services can reduce the burden of businesses to some level, leaving the business with plenty of time to focus on the other relevant tasks or activities. Lending task of storing and transporting goods to 3PL Company ensures cost and time management for business.

Here are a few benefits of having logistics services as your outsourcing partner.

1. The renowned network – The third-party logistics company have a huge network of transporters, warehouse services and much more, which benefits the business with a vast and pre-established chain of logistics network.

2. Adjustable needs – Business often has increasing needs. These services are alterable and can be adjusted according to the size and preferences of the future business. As they have pre-planned strategy and resources that can adhere to the growing business needs.

3. Unseen technology – These services have devised a technology and software that can make the logistics process easy yet convenient. From booking services online to tracking goods in transit, every process is made viable in one click.

4. Cost effective – Businesses often sit back and do not focus on the process of transferring and storing goods because of the huge cost involved in it. Setting up a warehouse and purchasing of transportations seems to be a very overly budget act. These logistic partners are very experienced and deal with multiple projects, provide services under the budget.

5. Time efficient – The 3PL company is professional and have ways to cater business extensively, their activities and resources are predefined which saves a lot of time. They transport goods with minimum cost and time.

Outsourcing the task of logistics to a very profound company or organization has become necessary in today’s time. Business alone cannot look after each and every activity, due to lack of expertise and knowledge. It takes a lot to establish a business of dream. Every business or metier is different and its needs are different too, lending the task to some professionals helps in saving time as well as cost. From unseen technology to well-known network, these services provide oceans of opportunity under one roof.